Adding to Your Social Media Toolbox: Facebook Live 101

Nov 15, 2016


In advance of World AIDS Day (December 1, 2016), What Works in Youth HIV hosted this webinar to talk about all things live video with and the National Institutes of Health.

Facebook Live (and similar sites like Periscope) are more than Chewbacca masks and exploding watermelons. They are potentially powerful new tools to reach young people with information about HIV. Live videos can provide behind-the-scenes coverage of events, broadcast interviews, and feature personal stories. And you can directly engage and interact with viewers by answering questions, reading comments, and seeing reactions.


Anne Rancourt, MPS, joined the Office of Communications and Government Relations at the National Institute of Allergy and Infectious Diseases in 2015 as a section chief overseeing communications on HIV, allergy, and immunology. Anne was previously the communications director for the NIH Office of Research on Women’s Health. She was in’s first Facebook Live from the International AIDS Conference in Durban, South Africa and hasn’t looked back!

Michelle Samplin-Salgado, MPH, is the Digital Media Director for and a consultant at JSI, where she also provides creative direction on a variety of projects. She has produced more than 25 Facebook Live broadcasts, from locations as far away as Durban, South Africa, and as close as Washington DC and Hollywood, Florida. Prior to coming to JSI, she was the communications director at the Harvard Center for Cancer Prevention. She earned her MPH at the University of Hawaii, is an adjunct instructor at Tufts School of Medicine, a former Peace Corps Volunteer, and after 15 years in Boston, recently moved to Miami Beach.

Click here to access the transcript for this webinar.

Presentation Resource

WWYH hosted a webinar on 11/15/16 to provide information on how to use Facebook Live. These are the slides to accompany the webinar recording and transcript.

Page last updated: April 2018